• Frequently Asked Questions

  • Demos (1)

    PREPAYMENT
    If you prepaid, no problem. I can make changes in up to four versions.
    DOWN PAYMENT
    If you made a down payment, I’ll be glad to make the changes you want when I create the final version after you pay for the TV ad.  I can only do one Online Demo for a down payment.

    Getting started (3)

    When you are ready to product a commercial, you have two options.

    Choose either the:

    • Online Demo – Requires a down payment
    • Priority Service Production – Prepay the entire price of the ad. You get moved to the front of the line of people ordering commercials. This is the fastest service available and costs less than the down payment option.

    Make your payment now

    It’s a two-part process:

    1. Have me create a great looking commercial.
    2. Buy time on TV or cable to run it.

    More about the process here

    1. DOWN PAYMENT OR PREPAYMENT: Make either a down payment or prepay the full amount to get our best pricing. Upon receipt of your payment, we will begin writing your script. Make a payment here
    2. SCRIPT: We start with a script. You can write your own script, or I can write one for you.
    3. ONLINE DEMO: After we receive script approval, we will make an online approval version of your ad.
    4. PAY THE BALANCE REMAINING, MAKE CHANGES: After you see the demo, simply pay any remaining balance and send me your changes. I make the changes and complete your ad.

    How the commercials are created (13)

    When you are ready to product a commercial, you have two options.

    Choose either the:

    • Online Demo – Requires a down payment
    • Priority Service Production – Prepay the entire price of the ad. You get moved to the front of the line of people ordering commercials. This is the fastest service available and costs less than the down payment option.

    Make your payment now

    It’s a two-part process:

    1. Have me create a great looking commercial.
    2. Buy time on TV or cable to run it.

    More about the process here

    Yes. I will need a broadcast resolution quality file of your logo and if you have any imagery – pictures or video – that you would like in your production, you can upload it directly to me at a link I will provide to you.

    I will need a broadcast resolution quality file of your logo and if you have any imagery – pictures or video – that you would like in your production, you can upload it directly to me at a link I will provide to you.

    To keep prices low, I do not shoot new footage. Instead, I use:

    • Professional stock video footage – I now have over 1,500 clips to choose from
    • Your pictures and/or video of your facility, product, or service
    • Professional graphics and animation
    • Professionally produced, royalty-free music
    • Professional narrators that sound great

    For larger productions that require shooting on location, please fill out our PROJECT FORM.

    Yes, and you can run it for as long as you want wherever you want without paying any extra residuals or fees, except for the cost of sending it to extra TV stations.

    PREPAYMENT
    If you prepaid, no problem. I can make changes in up to four versions.
    DOWN PAYMENT
    If you made a down payment, I’ll be glad to make the changes you want when I create the final version after you pay for the TV ad.  I can only do one Online Demo for a down payment.
    1. DOWN PAYMENT OR PREPAYMENT: Make either a down payment or prepay the full amount to get our best pricing. Upon receipt of your payment, we will begin writing your script. Make a payment here
    2. SCRIPT: We start with a script. You can write your own script, or I can write one for you.
    3. ONLINE DEMO: After we receive script approval, we will make an online approval version of your ad.
    4. PAY THE BALANCE REMAINING, MAKE CHANGES: After you see the demo, simply pay any remaining balance and send me your changes. I make the changes and complete your ad.

    Our Priority Service Production is the fastest service available. Prepay the entire price of the ad and your commercial will be moved to the front of the line.

    Order your commercial here

    I do all of the narration for the Online Demos. Once you pay for the commercial, or if you prepay, you can have your choice of any of the narrators at this link:

    Narrators

    Yes. I always start with a script, because it acts as a blueprint for your project.

    Yes, you can write your own script. Please keep in mind that the final script must be read by a narrator in under 30 or 60 seconds, depending on the length of the ad you are producing.

    You can of course make any changes to the script you like. Please keep in mind that the final script must be read by a narrator in under :30 or :60 seconds, depending on the length you are producing.

    If you don’t like the script as it was written at all and you want to go in a different direction, please let me know that. I’ll be glad to try again with some specific direction from you.

    Making payments (1)

    We accept Visa, MC, Discover, American Express, PayPal, checks and wire transfers.

    Media (Time) Buying on TV and Cable (8)

    I can put you with a professional time buyer, who will negotiate for you – or you can contact TV and cable stations on your own. Most people get better deals with one of our pros working with them. More about time buying

    It does not cost you more to buy your time through a time buyer. The cable and TV stations give them an agency discount that they do not give you, and the time buyers take their profit from that discount. So you can benefit from their abilities and resources without spending any extra money. More about time buying

    There is no easy answer to this question without more information about your goals. To find the best fit for your company, our expert media buyers would ask questions about your target demographic and what budget you are comfortable with. Then, we could show you a proposal that would have the most potential for success. More about time buying

    For example, will I receive information on how long people stayed on the commercial or how many viewings we had, etc.

    To the best of my knowledge, neither over the air TV stations or cable stations have a way of doing this. The best way to track the effectiveness of your commercial is to create a method yourself – such as having people go to a specific website, call a specific phone number, respond to a specific offer that is unique to the TV ad, or track sales in a specific test market during a test run of the ad in that market.

    We include one send with the cost of  producting the ads. Sending the TV ad to additional stations is $24 for each additional station (SD) and $50 for each additional HD copy sent.

    I send the TV ads to stations across the country through an electronic delivery service. This ensures excellent quality. Your purchase price includes sending the TV ad to one TV station within the first 30 days after the TV ad is purchased.

    It normally takes about 24 hours from the time it is sent.

    The cost of our ads include sending the ad to one TV station or cable outlet. We charge a small fee for additional sends. I can provide you with a copy of the MPEGII file we send to the stations, but most stations will only accept it directly from Extreme Reach, the company we use for most of our digital deliveries. Stations have their own individual technical specifications that vary – Extreme Reach converts the file to meet those individual specs.

    Narrators (1)

    I do all of the narration for the Online Demos. Once you pay for the commercial, or if you prepay, you can have your choice of any of the narrators at this link:

    Narrators

    Other Services (2)

    No problem. Whether you are looking for pricing on a customized TV commercial with actors, something more than our $495 option provides, or another type of long-form production, it is important to understand that video production has many options. In order to give you an accurate budget proposal for your project, I ask that you give me as much information as possible.

    In order for you to give me the information I need to start making a great production for you, at a price that is within your budget, please fill out this form on our website. Video Project Form

    Yes, and you can see demos and read more about our other services here:

    More about other production services

    Pricing and Payments (4)

    We accept Visa, MC, Discover, American Express, PayPal, checks and wire transfers.

    Prices start at:

    • $495 for a :30 sec. Standard Definition TV Ad
    • $675 for a :30 sec. High Definition TV Ad

    Additional Pricing:

    • $990 for a :60 sec. Standard Definition TV ad
    • $1,175 for a :60 sec. High Definition TV ad

    Pricing includes:

    • The Broadcast Version for TV Stations
    • The Windows Media Version for Social websites such as Youtube and Facebook
    • H.264 version (Full Resolution Quicktime Movie)
    • Broadcast Version sent to one TV or cable station of your choice
    • Scripting
    • Use of any footage from my in-house video stock footage library
    • Use of any music from my royalty-free music collection
    • Narration by one of our professional narrators

    We do offer discounts for multiple TV commercial orders. Discounted commercials must be paid in advance. EMail your request

    Scripting (3)

    Yes. I always start with a script, because it acts as a blueprint for your project.

    Yes, you can write your own script. Please keep in mind that the final script must be read by a narrator in under 30 or 60 seconds, depending on the length of the ad you are producing.

    You can of course make any changes to the script you like. Please keep in mind that the final script must be read by a narrator in under :30 or :60 seconds, depending on the length you are producing.

    If you don’t like the script as it was written at all and you want to go in a different direction, please let me know that. I’ll be glad to try again with some specific direction from you.

    SD and HD Explanation (1)

    These pictures illustrate the basic aspect ratio difference between SD and HD:

    SD screen
    4:3 aspect ratio (almost square) or 16:9 letterboxed (cropped with black bars). The format of older television sets.

    Sample of SD screen

    HD (wider) screen
    16:9 aspect ratio. The format of modern day rectangular screens.

    Sample of HD screen

    Sending commercials to TV stations (4)

    We include one send with the cost of  producting the ads. Sending the TV ad to additional stations is $24 for each additional station (SD) and $50 for each additional HD copy sent.

    I send the TV ads to stations across the country through an electronic delivery service. This ensures excellent quality. Your purchase price includes sending the TV ad to one TV station within the first 30 days after the TV ad is purchased.

    It normally takes about 24 hours from the time it is sent.

    The cost of our ads include sending the ad to one TV station or cable outlet. We charge a small fee for additional sends. I can provide you with a copy of the MPEGII file we send to the stations, but most stations will only accept it directly from Extreme Reach, the company we use for most of our digital deliveries. Stations have their own individual technical specifications that vary – Extreme Reach converts the file to meet those individual specs.

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